Frank Miller’s advice to superhero creators 2025: ‘Pick a loser’

Comics legend Frank Miller tells aspiring superhero creators to “pick a loser”: choose underused, unfashionable characters and reinvent them with bold vision. Underdogs offer creative freedom, fewer constraints, and room to surprise readers. Miller’s counsel, shaped by decades across Marvel and DC, underscores 2025’s market reality: originality thrives when creators elevate overlooked heroes instead of chasing established icons and audiences.