Marvel drops Free Comic Book Day in 2026 — 2025 update

Marvel has confirmed it will no longer participate in Free Comic Book Day starting in 2026, opting instead to stage its own rival promotional event. The publisher says readers will still receive free comics, with details on titles, timing, and retailer participation to be announced closer to launch. The move marks a major shift for shops that have relied on FCBD’s traffic, and it raises questions about logistics, distribution, and whether Marvel’s event will align with the traditional early-May window. Retailers and fans are closely watching how preview samplers, one-shots, and kid-friendly issues will be offered, and whether cross-publisher bundles will be affected. Marvel frames the change as a way to spotlight its line more directly while keeping the spirit of free giveaways intact. Industry observers expect more specifics on shipping costs, order minimums, and marketing support in 2025 as the company lays groundwork for the 2026 rollout to retailers.